By, Monica Watrous
NEW YORK — RW Garcia, a San Jose, Calif.-based maker of specialty snacks, introduced a new line of tortilla chips made with pulses at the Summer Fancy Food Show, held June 26-28 in New York. Varieties include black bean with red quinoa and chia seeds, chickpea with red bell pepper flakes, and lentil with amaranth.
The timing of the product launch couldn’t be better, said Genelle Chetcuti, senior director of marketing. Her mother is Margaret Garcia, vice-president of sales and marketing for the family-owned company, who first learned about pulse crops last year.
“We started playing with the idea and doing some R.&D., and all of a sudden it comes out that 2016 was declared the International Year of Pulses,” Ms. Chetcuti said. “And we thought, ‘This is timely.’ It makes perfect sense. It goes with our sustainability efforts. They’re so nutrient dense and have protein and fiber and are low in fat.”
Excerpt from Food Business News